ALPHAcamp day one

Class 1. 棉花糖的比喻

  • 目標:產品的推出(把棉花糖盡可能地疊高)
  • 有限的資源:組織的資源(15分鐘內、意大利麵條、兩條膠帶、幾條線)

產品推出的過程,就像這個小遊戲一樣,我們利用有限的資源,目標要把棉花糖,儘可能地離桌面越高越好,若實作期間,每一階段沒有測試棉花糖,是否能穩固離開桌面,有可能時間一到,整個結構根本無法支撐棉花糖離開桌面,像這次四組中,有兩組的結構是沒有辦法支撐棉花糖的.

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Class 2. Startup Idea & Market

Presenter : Bernard Chan

Class Summary :

  • What is a startup?
    • Startup is NOT a small version of a big company.
    • Partnership or temporary organisation designed to search for repeatable or scalable business model.    -Steve Blank

  • 創業很多事要做,哪兩件最重要?
    • 設計產品 (Bulid something users love)
    • 收集用戶回饋 (Talk to users)
  • What is most important in startup elements?
    • In a great market — the market pulls product out of startup.   -Marc Andreesen
    • Market size (TAM/SAM/SOM) & Growth Rate (CAGR)
    • Good Market
      • Large market but lack of innovation & competition
      • Small current markets(niche) but high (expected) CAGR
      • Great idea that sounds like bad ideas
  • What is a good startup idea?
  • What do Venture Capitalists (VC) think?
    • Power Law Distribution
  • Great startups unbundle functions done by others
    • ex., Newspaper (Information/Voice/Distribution/Classified/Ads) –> Google/Twitter/Facebook/Craigslist/ebay
    • ex., University (Content/Test/Profession Training)
  • Business model
    • The Business model Canvas
    • Start form Value propositions -> Customer segments -> Custom relationships -> Channels -> Revenue streams
  • Who is your biggest competition?
    • other startup, NOT big companies
  • 你不要⽤戰術上的勤奮掩蓋戰 略上的懶惰  -小米創辦人雷軍

  • Far better to think of yourself as a project than a company for as long as possible.  -Sam Altman

  • Fall in love with the problem, not the solution  -Ben Horowitz

  • 「看⾒別⼈因為你的產品或服務⽽得到滿⾜, 這件事帶給你什麼感受? 讓這個感受帶領你,是持續前進最好的動機。」

Ask the right question vs. Find the right answer,這是老師在課堂上所強調的,在亞洲的教育,讓我們對找出答案很在行,但鮮少問對的問題.藉由Google,我們就能夠輕鬆得到許多不同的答案,所以關鍵在於自己是否能夠問對問題.課堂上,老師也不斷藉由問題,讓我們去思考、討論,什麼是startup?關於xxx,什麼是最重要的?時常思考,並問對問題,才能找出對的答案!

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